Aditya Birla
Role
Creative Project Manager
Start
2016
Projects
500+ Campaigns
Areas
Colour Management,
Window displays and Prints
Let's be honest: Society's attention span is shrinking to about less than a millisecond, and your buyers are no exception. You can bet that most people walking by your store will either be engaged in a conversation with a friend, texting, or walking their dog. So, you'll need to pull out all the stops to make sure you catch their attention. At least very least, you can create a store window display they'll want to take photos of with their smartphone and share them with the world.
When creating your retail window display, don't be bland. Be bold with colors, shapes, and props. Think outside of any cookie-cutter colors and opt for more eye-catching hues like fuchsia. Just remember to exercise your best judgment and keep everything consistent with your brand.
