Packaging
Role
Operation Manager
Start
March 2020
Projects
Creatives
Areas
Artworking
The Benefits of Having Good Packaging Design
While many manufacturers think that product and performance are the most important aspects of their brand, many don’t know that packaging can play a vital role in your product sales. It’s simple: humans are far more attracted to beauty than functionality. Taking this into account, the aesthetics of your product’s packaging becomes almost as important as the product itself. Having creative brand packaging design gives your product what we call “shelf presence.” Great packaging is attractive and stands out from competitors, urging customers who pass by to pick your brand over theirs. Your packaging also communicates necessary information about the company: from brand message to contact information.
It raises brand visibility and customer interest.
The Benefits of Having Good Packaging Design
Packaging is more than just your product's pretty face. Your package design may affect everything from breakage rates in shipment to whether stores will be willing to stock it. For example, "display ability" is an important concern.
While the aesthetics of your brand’s packaging design should be a focal point, great functionality definitely counts too. It’s vitally important that customers receive well-packaged products, as products not packaged well are perceived as cheap and inferior, and worse, may turn into a customer service nightmare. Great product packaging should fulfil the basic requirement of protecting your product without sacrificing anything aesthetically, allowing your customers to feel like you’ve taken special care to ensure that they receive only the best quality items from your brand.
