McDonalds
Role
Campaign Operations Lead
Start
2021
Projects
Print & Retail
Area
Marketing Assets
Challenge
Think of print as the driving force that creates desire, motivates action, and moves your target audience further down the sales funnel. Your ads should catch the reader’s eye but not neglect the reason for your overall campaign goal, be it brand awareness or making a sale. Print ads are most effective when they’re treated as the doorway to the other pieces of your campaign, like a landing page, unique discount code, or brand launch.
It all started with a great program
The “Print is dead” mantra is thankfully becoming a tired concept. While advertising always has its challenges, print is a medium that has weathered the storm despite pressure from other channels. Because there are simply more options and tools at a marketer’s disposal, print won’t necessarily be front-and-center in a campaign, but it will always be (and should always be) a strong component of any marketing strategy. Use it to good effect and watch your brand
