Window Display
Role
Creative Project Manager
Start
March 2012
Project
150+ Installed
Areas
Concept to Reality
Art
There is an art to window design, and a successful window conveys a store’s brand story– providing entertainment for the eyes with mood, material, lighting, and sound. The Art of Window Design explores the history, dating back to 1883 with Macy’s first Christmas window, as well as global trends today and expectations for the next 12 months. This white paper shows how retail windows have evolved and yet in ways stayed the same over the years. Designs, materials, and lighting options have come, gone, and returned, but the same goals hold tell the brand story, attract the shopper into the store, and convince them to buy.
How to create a good window display design:
Position everything: Make sure you position key products correctly, opting for the right type of window display. Often eyelevel is found to be most effective for product placement, where you can consistently grab attentions.
Create a theme: Look to engage and captivate your audience with a memorable display. showcasing your brand, personality, wow and feel good factor. Think about your messaging as well as the time of year.
People love to see a story: People engage with stories and themes if they can relate to them, so keep your story relevant and interesting.
Target: Window should have a purpose. Perfect lighting: Lighting is a big feature and its essential to get this right. Stay clear of cliches: Cliches aren't quirky or a sure thing, but rather, it shows a lack if imagination and thought in your display.
